Meet the dyslexic bodybuilder turned visionary designer who now runs Anatomie, a US-based women's clothing brand that leans on Recraft to design its entire fashion line.
This isn't your typical AI origin story: Shawn Boyer is a dyslexic bodybuilder from Cleveland, Ohio, USA who couldn't find clothes that fit, then taught himself to sew out of necessity. Within a few years, Shawn had a fashion line, a following of athletes and wrestlers, and a clothing business running out of his dorm room — while failing sewing class.
"I got an F in my sewing class the same week I was on international television with my clothing collection," he says. "I had six people working for me while I was in school."
Today, Shawn is the co-founder of Anatomie, a luxury activewear brand based out of Florida. What makes Shawn’s story remarkable is he and his team are designing clothing concepts with Recraft AI image generation at a scale that seemed impossible just two years ago.
At the heart of Anatomie’s AI-powered design operation is Recraft combined with a carefully curated technical stack:
The math on Shawn’s setup is mind-bending: he went from ten conceptual sketches by hand per day to a theoretical limit of 345,000 concepts per day, representing a 20,000x output increase. It would take a human 318 years to review it all!
But Shawn isn't chasing volume for its own sake. He's chasing precision. Instead of producing 100 new pieces per season with the mere hope of something sticking, he's searching for seven. Just seven styles that make a hit like his all-time best sellers.
"If I can find seven pieces that match my top performers, I can double the business," says Shawn.
For Anatomie, the shift from “spray-and-pray” to “search-and-elevate” changes everything about how design works. When you can generate thousands of concepts in minutes, the bottleneck is no longer ideation — it's curation.
"I found Recraft to be the most creative in terms of the designs," says Essosa, Shawn's technical partner and fashion design major. "It's my favorite."
With design ops humming, Shawn had a realization: Why guess what customers want when you can just ask them?
He started running visual surveys with Anatomie's top customers, showing them ten AI-generated pieces and letting them pick winners. The results were decisive. Out of ten options, two usually rise to the top. That means fewer SKUs, higher sell-through, less waste, and creative energy focused where it matters.
"Instead of doing 100 pieces, I only do 20," Shawn explains. "I save time, money, and I'm able to focus on the things the customers actually want."
He's inverted the entire design-to-sell model. Instead of being a tastemaker guessing what will resonate, he's turned his community into a network of creative collaborators and choosers — guided by Shawn’s vision, powered by AI, and validated by real feedback.
Shawn disagrees that AI threatens creative jobs. After all, he's still designing, still leading, still deciding what's beautiful and what sells. He's just dropped the repetitive parts.
"You'll never create what I create," he says. "Because the prompts and direction come from my brain. This isn't replacing creativity — it's giving it a jetpack."
Shawn’s job isn’t to “make stuff” anymore, it’s to shape the signal from the noise. It’s a higher-order creative job where you don't need to churn for the sake of output. You need to filter, frame, finesse.
Shawn calls this a "creative search engine." Instead of starting from scratch, you start from abundance. Then you guide Recraft toward something meaningful, something true to your taste and your brand.
"The first part of our automation is just ideas," he explains. "It's loose and it's fast. So it's kind of like a virtual moodboard. I never thought about that color and that combination. I really like that — let's bring that out, let's take this up a few levels."
Technical precision matters, too. Anatomie’s Recraft prompts are carefully curated to fit its brand aesthetic, or as Essosa puts it: “It’s really about the prompts.” With that foundation, and Recraft’s powerful V3 model, the team now generates visuals so polished and on-brand that customers often assume they’re looking at real products.
The numbers tell the story: Shawn went from ten sketches a day to countless thousands of concepts a day thanks to Recraft and the automation pipeline. Production narrowed from 100 SKUs to 20. Customer feedback loops became embedded directly in the pipeline. Waste from unsold inventory? Virtually net zero.
But beyond these metrics, there’s a more profound shift to note: Design at Anatomie moved from a linear craft to a high-speed loop powered by Recraft's visual generation capabilities. And ideas aren't scarce anymore — they're endless. This changes how you think about everything.
"AI didn't replace my creativity," Shawn reflects. "It made me 10x, maybe a hundred times more creative."
This isn't the future, it's happening right now. Shawn wakes up, reviews the overnight creatives from his Recraft-powered systems, and directs product development, brand campaigns, and marketing assets in one seamless flow.
The breakthrough isn't just technological. It's philosophical.
When Recraft can generate thousands of on-brand concepts in minutes, when your automation can process 10 billion data points, when you can create more, waste less, move faster, and make better decisions — all without compromising the art — you're not just adapting. You're stepping into the future.
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