What is a Mockup in an AI Image Generator?

A mockup is a realistic visual representation of a design in its intended context. In AI-powered image generators, mockups serve as a quick and efficient way for designers and creators to showcase how their designs will look on various products, digital screens, or marketing materials. By leveraging AI, users can generate high-quality mockup bases, insert their designs seamlessly, and refine them with automated enhancements. This streamlines the creative process, eliminating the need for complex manual adjustments while ensuring professional-grade results.
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AI Mockup Use Cases for Digital Designers

1. Branding and Identity Design – AI-generated mockups help designers present logos, typography, and brand assets on real-world objects like business cards, packaging, and merchandise, ensuring a cohesive brand identity.
2. UI/UX Prototyping – Designers can visualize app and website interfaces on realistic device mockups, from smartphones to desktops, making it easier to showcase interactive designs to clients and developers.
3. Social Media Content – AI-powered mockups allow designers to create high-quality social media graphics, banners, and promotional visuals, optimizing content for various platforms without manual editing.
4. E-commerce Product Previews – AI-generated mockups enable digital designers to showcase apparel, accessories, or home decor items with lifelike textures and perspectives, helping brands enhance their online stores.
5. Advertising and Marketing Campaigns – Marketers and designers can generate polished ad creatives, billboards, and print materials in seconds, testing multiple concepts efficiently before launching campaigns.
6. Presentation and Pitch Decks – High-quality AI mockups elevate design presentations, helping professionals pitch their ideas more effectively with visually compelling mockups of apps, websites, or branded assets.

AI mockups streamline workflows, reduce production time, and empower digital designers to bring their concepts to life faster and more efficiently.

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How to generate a mockup using Recraft

1. Create a mockup base

Click "mockup" and click anywhere on the canvas. Describe the mockup base (black T-shirt, red mug, perfume bottle) and click "Recraft". 

2. Create or drop in a design

To generate a design with Recraft, the creator clicks ‘insert’ and “image,” selects a style, and types a prompt. They can also drag an image from the Recraft gallery or upload a design.

3. Center the design on the mockup

Drag the image to the middle of the mockup base. Recraft mockup tool will automatically wrap the design on the base so it fits.

4. Export as hi-res PNG

Click to export, and your gorgeous, high-quality mockup is ready to make any website, portfolio or e-store shine.

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FAQ

‍How does Recraft's Al mockup generator work?

A designer can use an AI text prompt to generate a mockup base for their design. By inserting an image frame, Recraft’s AI image generator will create a stunning design for the mockup. Alternatively, they can import an image or select one from the Recraft community gallery. Dragging the image to the center of the mockup base allows Recraft to stretch it to fit seamlessly. Finally, exporting it as a high-resolution PNG ensures a polished presentation for showcasing designs everywhere.

What types of designs can be used in AI mockups?

Logos, UI designs, social media graphics, packaging concepts, apparel prints, and more. AI adapts the design to fit the selected mockup format.

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